My introduction  to Wow! occurred many years ago when reading Tom Peters’ book the Pursuit of Wow. Peters extolled that in the face of ever increasing competition,  businesses needed to create a way to stand out from the crowd; to cause your customers to say Wow! It can be as simple as handing me a hot […]

I am excited to announce that the revision of my book about Wow’s is nearing printing (available in an ebook version, too).  Several years ago Tom Peters’ book, the Pursuit of Wow, caught my attention. He described how businesses needed to Wow! their customers and how it could be done by some pretty simple purposeful things. […]