Podcast: Building Your Coaching Impact – Confidence, Communication, Connections
Leadership coach for educators and business leaders, Julie Schniers, shares her insights around coaching others to create opportunities for growth, self- discovery, increased confidence, and a focus to accomplish their goals. She focusses on the importance of communication, connections, and confidence. Coaching curiosity is a key.
Visit Julie’s website and connect here.
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Podcast Transcript:
[00:00:00.100] – Steve [Intro]
Welcome to the Steve Barkley Ponders Out Loud podcast. As instructional coaches and school leaders, you are tasked with guiding continuous teacher growth to create student success. This podcast looks to support you with strategies from experienced guests, as well as my own insights that I’ve gathered over the years. I’m thrilled to have you with us. Thanks for tuning in.
[00:00:29.910] – Steve
Building Your Coaching Impact: Confidence, Communication, Connections. Today’s guest is Julie Schniers, a teacher turned award-winning speaker. Julie now works with businesses and organizations of all types, helping them focus on what matters most – their people. After more than a decade in the world of education, Julie now works as a speaker, team culture consultant, and leadership coach, helping leaders and teams strengthen communication, connection, and confidence so culture and performance can grow together. Culture and performance growing together certainly is embedded in our coaching work as instructional coaches and school leaders. So I’m really excited to have Julie join us today. Welcome, Julie.
[00:01:26.610] – Julie
Hey, thanks for bringing me on. I’m so excited about our conversation.
[00:01:31.110] – Steve
I’m looking forward to it. So looking at your background, I’m wondering what were the most common traits you found as you entered into coaching and consulting business leaders at various organizations with the work that you had been doing as a speech and communications teacher and a teacher leader in your school?
[00:01:53.750] – Julie
I mean, the truth is, people are people. And I’ve said this and not everyone agrees, but there’s not a lot of difference between a Fortune 500 company president and a debate team top 5% in the nation, I fought real hard and please hear me roar team president. Like, the reality is that there’s not a lot of difference. And even though I was super worried about there being such a big difference that I wouldn’t be as effective. People in your space, the people that you coach, I mean, they were the kids on my team at one point, right? Kids grow up and they go and they work in the real world, but we all come from a certain place that builds who we are, whether it’s environment or our background, our experiences. And as an educator, which you know, as an educator, that is part of learning how to navigate what people need and how to reach them. And the same is just true about working with people in companies, big and small.
[00:02:52.270] – Steve
So in the introduction, when I read that piece, what matters most – they’re people. I guess that’s the common core, huh? Whether you were in the classroom, whether you were working with your, debate team.
[00:03:07.690] – Julie
Yeah.
[00:03:08.030] – Steve
Or in the work that you’re doing now.
[00:03:10.770] – Julie
Well, when I started coaching, Steve, so I ended up coaching at one of the biggest schools in Texas and when I started, I got 3 phone calls from people who knew the team, and they said, “Julie, do you know what you have done? These are the worst-behaved kids in the district.” And I was like, well, I thought that the job was a good opportunity, and I felt called to do the thing. And like, ah, crap, what have I done? And I start – okay, sidebar, like, little story. I start cleaning out the teacher before me’s desk, and I find this piece of paper that has a letter to the school district from a sub refusing to ever sub from the school district again. And attached is a letter that the kids had gotten together and written to the sub, and it was titled, “To the Gatekeeper of Hell.” And I thought, you know what?
[00:03:57.991] – Steve
[laughter]
[00:03:58.180] – Julie
I might not know what I have gotten myself into. And as I continued to clean stuff out, I did find lots of remnants of, oh yeah, those phone calls were, yeah, they were built out of truths from somewhere.
[00:04:10.950] – Julie
So having to even pivot a culture make kids want to buy in to the new idea that I wanted to create on the team. Just like taking over a company or just like building your own dream company. I mean, those pieces can be a little bit challenging and that is kind of what ended up weaving my experiences to the work world, even though I wasn’t quite sure it would weave, it did. It wove straight in because it’s still people fighting for culture. It’s still us helping each other show up as our best selves. And that is what makes the difference and it’s what made the difference in the classroom too.
[00:04:44.500] – Steve
So most of our listeners have either a formal or informal coaching role. How do you define a coaching approach?
[00:04:54.920] – Julie
Mm, man, that’s a really tough question. I don’t think that all coaches are made the same, and I don’t think all clientele are made the same. And I’m gonna just share this little snippet, and then we’ll bring it back to the question and cross-apply it. I had a leader once in a coaching session say to me, Julie, can you just tell me what I need to learn? Like, tell me what the things that I need to be good at to be a good leader are. And I said, I can’t do that because who you are and how you are best gonna be able to show up is gonna be different than the next person I’m working with. And who your team needs is gonna be different than what his team needs. So you showing that up as your best self, and helping your people be able to show up as their best self. That’s the answer to the question. What that looks like, only you can decide. And I think that’s true for coaching and in the coaching realm with you and your clients as well, because if I’m not a fit for you as a coach, then – it is the nature of the beast.
[00:06:00.840] – Julie
Now, I know that in some places, and maybe some of your people, you don’t get a choice, okay? Like, I’m coaching you through, and this is a school district assignment. You better, like, lean in.
[00:06:09.720] – Steve
Yeah.
[00:06:11.120] – Julie
So I do think in that space, we aren’t gonna always be for everyone. Not everyone is going to love our approach, which is why if you’re a good coach, especially when people don’t have a choice whether to choose you or not, it’s important that you are thinking through, how am I showing up as my best? Number one. But number two, how am I helping them show up as their best? Because your job as a coach is still to help your clientele, whoever they are, to be able to show up as their best self. And no matter if you’re an instructional coach or a life coach – those pieces cross-apply. If you have a coach title, a coach heart, a coach assignment, it is your job to not just coach them up by telling them what to do, because that isn’t going to be the answers that are going to have the best benefit and success rates. It’s going to be helping them navigate their journey to the best of your ability, even if the journey is getting on track with school district requirements, or if the journey is helping them navigate something that’s really challenging.
[00:07:18.420] – Julie
So my approach as a coach is how can I help you show up as your best self? Which takes leaning in and learning what it is that helps them shine the brightest. It is leaning in and communicating with them in a way that they understand, that they’re going to grasp the terminology, that they’re going to feel like, oh, she sees and hears me and knows me and gets me and wants me to be my best. Which does mean you’re gonna have to make those connections to build the relationship enough to know what that person actually needs to, I know, here I am leaning right into my 3 C’s – to be able to show up as their most confident self. Because our best work as educators, as businessmen, as coaches is gonna come when we are our most confident selves. So as a coach, you’ve gotta lean into communication, connection, confidence, which of course I was gonna say that because those 3 C’s are the power play that I throw into everything I talk about.
[00:08:18.930] – Steve
So before we jump into your 3 C’s, I’m hearing the coach, has to be engaged in learning what the coachee needs in order for the coach to play their role. There’s a connection I make when I’m working with teachers and professional learning communities. And I describe, we’re gonna look at student work, student performance. And the question we’re gonna ask is, what do the students need us to learn? I guess that hits curiosity on the coach’s part to figure out what they have to learn to work with that individual.
[00:08:58.100] – Julie
Well, you know what? I mean, everyone listening, you and I, we’re like, duh, right? Like, of course. You know, of course, that’s the keys to the kingdom. And you’re going to probably agree with this because you’ve got experience in lots of places. What I have found in education is that not all educators or people that work in that realm understand the importance of what you just said – that engagement piece, that what can I learn about my learners. There are so many, and I worked with them, I have worked with them because I still work with school districts, teachers who are like, my job – and I had a teacher literally say these words to me once – my job is to teach history, not to build relationships with kids. And I thought whoa. Because here’s the other reality, especially in today’s world, and I haven’t been in the classroom in, you know, 6 years. If your idea of helping your people, whether in this case is your, you know, your kids in the classroom to show up as their best self and learn history is to just jam history down their throats, you’re missing the mark because we can get online.
[00:10:08.340] – Julie
YouTube and AI are gonna teach us a heck of a lot more than probably another brain in the back of the room can. And they probably rather learn from YouTube videos than from somebody who has been teaching history for 20 years, if you think your only important piece of your job is to test them on what they learned in your classroom.
[00:10:25.210] – Steve
Right.
[00:10:25.210] – Julie
If you are not engaging with them and building those relationships and learning, okay, why are you struggling after you haven’t been struggling in my class for an entire semester? There’s something else going on here, right? Like, I think that the core of every educator has a heart for it. None of us really did it for the money. So, the reality becomes what holds us back from automatically showing up for people and engaging? And the answer to that question, there, I feel like there’s a lot of them and there’s a lot of heavy pieces that could link there. But as a coach, you have hopefully seen how beautiful and incredible it is to be curious, ask curious questions, dig deeper, not only to help your learners, but to help you help your learners show up as their best.
[00:11:12.460] – Steve
So let’s jump into the 3 Cs that you built into the title for our podcast.
[00:11:19.400] – Julie
Mm-hmm.
[00:11:19.920] – Steve
Confidence, communication, and connections. We’ll take them each one at a time. But where’s best to start?
[00:11:27.960] – Julie
I mean, communication would be my favorite place to start because I like to say that communication is what you need to build connection. And connection is where you will see how you can be more beneficial in the world of confidence. And when you have communication, connection, and confidence, you’re gonna build culture, culture in a space, culture in how people behave with each other, even in close relationship. But communication, connection, confidence have a two-prong approach in everything that I share and teach, and that is self and others. And self has to come before others. You have to have this self leadership piece carved out well, or whatever is happening in your self-leadership space is gonna ooze out on other people. So how am I communicating with my own head and heart? Because that’s gotta come before how I’m communicating with other people. If I’m telling myself, gosh, I suck at this and I’m not really good in this, how am I gonna navigate this? And how – there’s no way I can make this happen. You are not gonna walk into a room and communicate with your team and then be like, oh my gosh, she’s got herself together.
[00:12:31.240] – Julie
Life is good. That doesn’t happen. How you communicate with your own head and heart sets precedence. It sets the stage for how we’re gonna communicate with other people. So when you’re teaching yourself empathy, when you’re teaching yourself confidence, when you’re teaching yourself, I can do hard things, that’s gonna ooze out onto other people. You can do hard things. You should be confident. You should have empathy with yourself. Okay? Because you get what you give. And then of course, in the realm of connection, how do I really connect with what I need and where my feet are and not not how crazy life is around me, not that I’d rather be on my phone on social media. That’s a heavy piece that we’ve had to turn a lot of workshops in, right? Those connection pieces of me being present so that I can show up as my best self is step number 1, so that then I can connect with other people. So before I can even think about relationships with people around me in my circle of influence, and that’s something that I always talk about is it’s like a hula hoop that holds around you everywhere you go.
[00:13:27.530] – Julie
You have this circle of influence. You never ever know. And then my favorite thing to share out in keynotes are some of the stories and those connection pieces that remind us how powerful we are in connection. But if I am not able to connect with what I know I need and where I am and my best self, I’m not gonna be able to build those healthy relationships that are gonna be difference makers. And then of course, when I’m communicating with my head well and I’m connecting with where my feet are, I’m gonna be able to show up more confidently. Same for my people. When I’m communicating with them well, when I’m building relationships and connecting with them well, not only am I going to be able to build confidence in them differently, but I’m going to be able to build confidence from them believing and being confident in me as their leader. And that is a powerful piece that will never come without connection and communication. So they’re all aligned. Which one do you wanna play in first?
[00:14:24.310] – Steve
So 2 words kind of rattled around in my brain as I was listening to you. And the first one may be obvious, but it’s modeling.
[00:14:38.100] – Julie
Mm-hmm. Absolutely.
[00:14:41.800] – Steve
So in my leadership role or my coaching role, I need to be modeling that exact same set of behaviors. So all the self-work is a critical element to that modeling part.
[00:15:01.100] – Julie
Well, and what I find, which I grew up in a home where I heard often, “do what I say, not what I do.” And I know that that’s an old mentality. And you’ve got a coaching audience that are all sitting around cringing. And the truth is, it just was a way that my dad said, “I don’t have time to explain everything and do it great myself, but this is what you should do.” And I find with the companies and the organizations that I work with, this is not uncommon. We might not say it like that anymore because that’s old school and that’s silly and we’ve been taught out of that. But the reality is, as a leader, and this is a really great reflection moment for everyone listening – as a leader, how good are you at self-care? As a leader, how good are you at unplugging when you are worried, frustrated, and really getting connected to where you are and what you need? Because we let ourselves get so busy. When you are the lead of a successful team, of a hurting team, it doesn’t matter. When you are busy, the very first thing we let go of is ourself.
[00:16:14.940] – Julie
It’s the very first thing that we go, okay, I’ve gotta take care of everybody else. So I’m gonna put out all the fires. So then, I’ll worry about those pieces of me later. But you are not gonna be able to show up as your best self to put out the fires if you aren’t taking care of you. And I know self-care was an easy one to lean into, but let’s cross-apply it everywhere. In conflict, if you are avoiding conflict because you don’t have time to have hard conversations, then you’re teaching your people to avoid conflict. Even if you’re like, I don’t have time for that right now. I would like for them to deal with this because I don’t want drama on the staff, or I don’t want drama with my people. I don’t want drama in between my clients or whatever the case may be. But if you are also backing up because you don’t have time to deal with it, you’re teaching that. So the hardest thing to do for a busy leader, which I find exists a ton in super successful places and super struggle spaces, if you are that busy and overwhelmed, the very first thing you let go of is you, which is why, it sounds easy, but I have made it like a huge crux of the conversation when I keynote or I workshop because that reminder.
[00:17:12.170] – Julie
And they are silly reminders, Steve. They’re like, okay, when you get on a plane, what is the very first thing that you see in the safety demonstration? Put your mask on first, because if you’re dead, you can’t help other people. Like, it is what it is. We’ve heard it before. It’s not uncommon. Duh, Julie, duh. But do we do it?
[00:17:30.450] – Steve
Yeah, I just read a piece that if there’s, there’s no way to have social emotional health for kids in a school – if the kids can’t look and see their teacher has social-emotional health.
[00:17:45.420] – Julie
Yeah.
[00:17:48.540] – Steve
So here’s the other word as I was listening to you with your 3 C’s. I’m thinking that the word vulnerability plays through those.
[00:17:59.380] – Julie
And maybe the hardest word to have conversations around. Because not many leaders in my space that I end up working with are real giddy about having vulnerable conversations. In part of my workshops, we all do some share time. We have conversations. I weave that in and I have fought leadership in some spaces about that. Like, I don’t know that we need to have those – but it’s usually everyone’s very favorite part – to get to have conversations and share because that sharing is what builds connections. And those connections again – those connections are gonna be what builds confidence within our teams and builds culture that we wanna be a part of. But I will say I’m never gonna ask you to do something that I’m not willing to do. So if I’m gonna ask you to be vulnerable, I’m gonna start first. Matter of fact, I’ve got this acronym that I use for one of my very favorite keynotes, and it’s LEANIN. Of course, in the world of education, this is the audience that’s gonna appreciate a good acronym. So thank you already for appreciating.
[00:19:01.770] – Julie
My teacher roots are strong.
[00:19:03.390] – Julie
And I remind people, no one’s going to lean on you if you are not willing to lean in. You’ve got to go first. You’re going to get what you give. And I have a friend who is super sweet and bubbly and everything is always just fine. And she’s the last person I’d share my crap with, right? Because if she’s never going to tell me the hard things that are going on, well, how dare I tell her the hard things going on in my life? So this is – and this gets to be a deep conversation. Start asking questions between personal versus professional, and where are those lines? And I’ve worked with HR groups where we had to go, okay, we’re talking about connections, not relationships on staff. Like the reality is, I know that that line can get blurred easily. So I’m not saying you should talk about your divorce, but I am saying, if you want authentic answers to questions, you’ve got to give authentic answers to questions. And it’s just important to build that vulnerability bone with honesty, but that honesty is going to build loyalty, trust, and psychological safety.
[00:20:01.330] – Julie
Safety with your people. I mean, studies show this. This isn’t even a Julie thing. The research tells us that. So I do think it’s a professional piece on what we share, but it’s really important that we are willing to not only ask hard questions, but answer hard questions authentically.
[00:20:21.630] – Steve
Yeah. Bingo. When I was looking on your website under the section of coaching, I pulled a quote that I want to share and then just have you expand on. But you have this on your website describing coaching. “You already have it in you. It’s just my job to bring out the amazing that already exists in ways that will create opportunities for growth, self-discovery, increased confidence, and find a focus that will help you accomplish your goals.” Expand on that a little?
[00:21:00.380] – Julie
Oh, man. When I started coaching, let’s just back up to why that even exists on my website. When I started coaching, I told myself, I am not equipped for this. I have 2 degrees, neither one of them were in education, and I ended up in education. So when I decided to leave education, which I’ve been coaching kids, and when I left, just a little backstory, that 7, we grew to, that team of 7, that was a struggle bus. We grew to 120 students, we were top 5% in the nation. We traveled every other weekend from September to June. So before you would even travel on my bus, because I’m not going to travel more than 55 kids at a time, you had to fight with each other for a spot before you could go fight with another team. I mean, like, truly, the culture that I was able to build with incredible kids, incredible support, man, it was not just your silver spoon kids. My very first national champion was homeless his entire senior year. So I had a very wide variety of kids coming from all kinds of backgrounds, money. I can’t tell you how many suits and meals I bought while I was teaching for kids.
[00:22:08.640] – Julie
So wide variety of culture, wide variety of backgrounds and types of families that they’re coming from and types of situations. So I was coaching. I wasn’t just coaching speech and debate. I wasn’t just coaching poetry and Lincoln-Douglas debate and persuasive speaking. I was coaching kids on life. Right? So in my mind, that was very separate than my coaching role that I was fixing to step into. So I decided to go back and get my master’s in executive coaching and consulting, which I’m still very glad I did. I learned a ton, and I love learning. But in that degree, I even remember sitting in one of my classes going, there’s no way I’m gonna be good at this. And my professor was like, you’re the top performer in our class. What are you talking about? I’m like, well, I don’t understand why this is all that it is. I thought that I was missing this huge boat in class. And he was like, no, you just actually have already gotten it. There’s nothing else to get. And as an educator, I didn’t realize that what they were training some of my classmates to do, I’d naturally have been doing for over a decade with students.
[00:23:19.220] – Julie
Not to say that I had it all perfectly together. But I was doubting, I mean partially, I was doubting myself because I thought that I was just a teacher. That’s part of it. And I was discounting the things that I had learned in the classroom. And then having to relearn, oh, my skills, it is within me. It is within me. And they’re just this, my professors are just growing this bone that already does exist in me. So I imagine if you’re sitting in this coaching space, you probably are gifted in this already. You are called to this. You are doing work that – you are helping others, you have a heart for it, or you wouldn’t be where you are. So I had to attach to that just a little bit more. And then I really looked back and reflected on, okay, then how did I grow that bone? And what made me good at that? And how do I want to really hold people up? And the place that I learned from was Concordia University, Dr. John Townsends was the main writer of their curriculum, and his theories are very similar in what I have on my website.
[00:24:30.600] – Julie
You already have what you need inside of you, and it’s not my job to make you somebody that you’re not. It’s my job to help you show up as your best self. But that is also my coaching mentality as a high school speech and debate coach, because I’m looking at kids who – I mean, one, I had a kid who was walking straight out of a gang and trying to navigate passing classes so that he could be on the debate team. Okay, so his reality was not the same as the kid who already had a full ride to TCU. They’re not the same reality. So how I need to handle that kid who has literally lived in gang life in his time, wore the same colors to school every day, who has decided now he wants to do something different and he wants to be a debater on my team. So now welcome to my dress code, right? Like, that shift in mentality and what he was going to need to help him show up as his best self, to help him see in the mirror how incredible he was, is going to be very different than the kid whose parents all went to college and has a full ride already before this kid is even starting their junior year.
[00:25:32.560] – Julie
So in order for me to help both kids show up as their best self, I had to believe you have something incredible. And so I would dig – and I even, to a flaw, as a teacher, would dig into how incredible kids could be and sometimes miss, oh, you’re dealing drugs on the side. Whoops, missed that because you’re such an incredible kid in XYZ spaces. And then my other kids would be like, schmears, how did you not know that that was happening? Like, I don’t know. She was so good at Congress and she was so kind to me. Like, I totally sometimes was blinded by the potential I could see in kids. But what a beautiful world if you can’t see your own potential to have a coach who can see your potential, dig deep enough to go, “Oh, here’s what it is that’s in you, I think. What do you think? Let me hold up my mirror for you until you can see yourself the way the world sees you with all of the potential that’s sitting inside of you.” But in order to do that as a coach, you have to actually believe that.
[00:26:31.500] – Julie
You have to believe that every single person you are coaching has something really incredible sitting inside of them, and it is your job to grow that, which does bring us right back to a word you said earlier that I love using, and that’s curiosity.
[00:26:47.840] – Steve
Yep.
[00:26:48.540] – Julie
You have to be curious, and you’ve got to engage to dig into that curiosity to know and find what it is that they could grow with, that they need growth with, but then also how you approach growth with them because, again, my kid who had a full ride versus my kid who is in a gang, like those types of growth opportunities and how we are going to walk that path is going to need to be different. And that’s what makes you a good coach, is that you pause and you ask questions and you think with a curious mind and not a mind of, this is what you should do because this is how we do things.
[00:27:29.970] – Steve
Yeah. I’m going to toss this off in a total different direction for a moment here. AI is catching a ton of attention.
[00:27:39.860] – Julie
Mm-hmm.
[00:27:40.480] – Steve
Thoughts that you’re playing with as to how AI and the whole realm of coaching go together?
[00:27:47.000] – Julie
Oh, man. I mean, you better not fight it because it’s coming in hot whether you want it to or not, right? You better just jump on that train or you really are going to be left in the Wild West. And I know that that’s true. And I tried – I like to say I’m young, but I’ve always been a little bit of a fighter in the world of technology, even in the classroom. I remember going, “Google Classroom? I’m not putting my crap on Google Classroom. I don’t even know how to play. Google Drive? You print that off and turn it in. Where’s your jump drive?” And kids would be like, “Jump drive? What the heck are you talking about? We shared it with you on Google.” Like, you aren’t sharing assignments and getting credit. IOkay, and for reference, I am 41. I don’t think I’m that old. But I fought those pieces and I remember when AI rolled around thinking, oh, you have gotta be kidding me. What happened to old-fashioned writing papers? How are these teachers – how are they gonna write? I mean, I fought it so hard.
[00:28:42.820] – Julie
However, in my business now, so let’s just turn our corner just a tad. In the world of business, if you aren’t playing AI games, you are sitting at a huge disadvantage. If you haven’t learned how to play AI games, then you are making more work for yourself than you would have to. Matter of fact, I run a female entrepreneur strategic planning retreat called Bravo Bravery, and in that retreat, we are building your strategic plan for your business. And I’ve got coaches that come, and I had a client ask me just the other day, “Are you gonna have somebody to teach us how to do AI at the retreat?” I’m like, oh my gosh, that would be fabulous because we all need that because it needs to be incorporated into our business. So I am looking for someone who is an expert at integrating AI into our business. But my personal pieces of that are also this: the difference maker in a world of AI is about to be the person who can still lean into human connection.
[00:29:40.670] – Steve
Yep.
[00:29:41.070] – Julie
If you can conquer AI as well as hold the power of that human connection, the importance of that is going to be what separates you from competition. It’s gonna be what separates you from, from everyone else in this world. Because you wanna know what else I’m doing a ton of, Steve? More workshops on how do we communicate with each other? Because we’re not good at talking because we’re such a tech-savvy world. I am teaching comms stuff that I taught to freshmen two decades ago. So, I mean, that’s kind of like, why is this something that we’re having to reteach? Why? Because we are unplugging from people and we are plugging into computers. So that scares me a little. I think that if we are not careful, we will lose the grasp that we have of what people need and we’ll be asking AI, what do people need? What are these people? And, and the reality is, even though AI can learn and do great things for our business or for our social media accounts, it is never going to completely replace a human relationship. And let’s talk about some of the keywords that we’ve said today.
[00:30:51.260] – Julie
Curiosity, engagement. Yeah, AI can be totally curious because I trained it to be.
[00:30:58.300] – Steve
Mm-hmm.
[00:30:59.280] – Julie
Sure, it can engage with me because I sit at a computer and ask it to. But in order for me to make AI show up as its best, I have to teach it curiosity and engagement. But the same is true for people. In order for my people to show up as their best, I’ve gotta be curious and engage. And if we would prefer to be curious and engaged with AI over people, we are going to lose these people pieces that will even make AI work. So I think we have to be super careful, especially as coaches at losing human connection. And of course, that’s a rant that’s not even like a maybe this podcast rant. That’s like a life rant. Like, lean into people. Don’t lose— don’t lose those moments that have meaning. Don’t forget how incredible it is. And I always say this, we are a to-do list checking, box marking, list making society.
[00:32:01.220] – Steve
Yeah.
[00:32:01.980] – Julie
But the box that we are continually forgetting to check are people. We want success, we wanna get the numbers, we wanna be successful in XYZ places, so we’re setting goals, but we aren’t taking care of the people that are creating those goals. And although AI now can do a ton of those goals, if there is a place in your business for people, you better make sure you’re leaning into your people because you are going to lose the opportunity for success in that space. And I don’t think that AI replaces all of us. I mean, that’s a movie somewhere, isn’t it?
[00:32:30.950] – Steve
My focus is on how you’re using it to be more of yourself.
[00:32:36.550] – Julie
Mm. Okay.
[00:32:39.190] – Steve
The sample that I use is, if I use AI to write now, I do more thinking about my writing –
[00:32:46.570] – Julie
Yeah.
[00:32:47.130] – Steve
than I did before AI.
[00:32:49.550] – Julie
Yeah. Well, if I’m gonna be vulnerable and transparent here, I mean, I’m a creative. One of my undergrads is theater. Of the 22 events that I coach, I mean, dramatic interp, humorous interp, duet acting, prose, poetry. So there’s this creative bone in my brain in all of what I did for coaching. And I find – here’s my vulnerability – that the more I have used AI for my writing, the faster I am to not push myself to be creative and just ask AI to help me. Because I use it too. I mean, I’m with you on the, okay, I’m gonna write this up, I’m gonna ask AI, and I will write it out and ask AI to make it better. And AI’s always better than me, always. It’s always prettier.
[00:33:30.030] – Steve
Go a different route. Don’t ask it to make it better. Ask it to ask you 4 questions you should consider.
[00:33:35.970] – Julie
Yes, yes, yes. No, when I have time, Steve, I definitely play that game. But let’s be very honest about time. I’m always like, crap, I forgot to do this. And my social media team’s like, Julie, get your crap together. [laughter]
[00:33:47.980] – Steve
So the time now is the issue, not AI. [laughter]
[00:33:51.060] – Julie
Yeah. No, you’re right. But also Julie should stop talking outta both sides of her mouth and pause and take time because, you know, I don’t wanna lose that creative bone. But again, that’s up to me. And that’s, that’s true for all of us, right? It’s up to you on what you are gonna do to help you show up as your best. And it’s on you. It’s on you to make those decisions in every place of your business, in every place of the relationships you’re building, in every part of, who you are and what you are assigned to do or tasked to give or the impact that you’re trying to make. It’s on you. The decisions that you make are on you.
[00:34:28.780] – Steve
Julie, I was excited about the energy that I knew you would bring to the podcast after I met you the first time, and I certainly am not disappointed with that.
[00:34:39.660] – Julie
Thank you.
[00:34:40.280] – Steve
Before we wrap up, any closing message or thought you wanna leave with folks as a walkaway here?
[00:34:50.090] – Julie
In order to help other people show up as their best self, you have to invest in you so that you can show up as your best self because you’re going to get what you give.
[00:35:00.430] – Steve
Powerful. Yeah.
[00:35:02.710] – Steve
Julie, what’s the best way for people to connect with you and find out about your ongoing work?
[00:35:08.670] – Julie
I’m so glad that you asked those questions because I get so wrapped up in our conversation, I forget. And then my team would be like, “Julie, why did you not?” Okay. I’m on LinkedIn, I’m on Facebook, I’m on Instagram. And I’ll be real honest, I don’t like being in those spaces very much, but you have to in today’s world. So I would be very honored and thankful if you would follow me in those places, because I need, I need those pieces for business for me. But also my website is julieschniers.com. And I do that female entrepreneurs retreat. I travel everywhere and do strategic planning with school districts and businesses. And of course, my strategic planning approach is people first. So we do these people pieces woven into the big overarching plan, because I think that that’s what makes them most successful. But I love being a keynote speaker. I’ve got some really great classroom stories that, when I work with school districts, I get to share. I love being able to lead professional development workshops with Communication Connection Confidence. So if that sounds like, ooh, she doesn’t sound crazy and she might have something to offer school district or our company, I would love for you to contact me on julieschniers.com and let us have a conversation.
[00:36:22.610] – Julie
But thank you, Steve. This was so much fun.
[00:36:25.150] – Steve
I’ll put your website into the podcast lead-in, make it easy for folks to find. Thank you. I appreciate it.
[00:36:30.730] – Julie
Thank you. Thank you so much for having me on. I appreciate you so much.
[00:36:35.380] – Steve [Outro]
Thanks for listening, folks. I’d love to hear what you’re pondering. You can find me on Twitter or LinkedIn @SteveBarkley or send me your questions and find my videos and blogs at barkleypd.com.





